Restaurant Owners on Scaling Big
Discover how restaurant owners are improving experiences for their customers and staff with refreshingly easy restaurant technology. Let their success stories inspire and guide your own business growth.
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Jan 01, 2010 — 4 min readThe way up is never a straight line. Hear the country’s most iconic business owners reveal how they overcame the odds. They dug into data, took menu items on trial runs, and eyed razor-thin margins. But they never forgot what matters most.
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Jul 25, 2018 — 7 min readThe world changed when Edgar Rico and Sara Mardanbigi met. This culinary power couple fed their neighbors during an ice storm, kept Nixta Taqueria alive during a long-term power outage, and earned thousands of hungry devotees. Hear their can’t-miss lessons on resilience, community, and what it was like to win a James Beard Award along the way.
You’re finally doing it — you’re starting a business. As you embark on this new chapter, you might have questions, need tips, or want inspiration from other business owners who have overcome hurdles to build winning companies.
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May 12, 2025 — 7 min readExplore curated articles, collections, videos, and more that Square editors have hand selected to help you navigate as you scale your business, grow and manage your team, organize your finances, and reach new customers.
by Square
Oct 04, 2024 — 6 min readDiscover how restaurant owners are improving experiences for their customers and staff with refreshingly easy restaurant technology. Let their success stories inspire and guide your own business growth.
If you're looking to start a restaurant or open a new location, paying close attention to costs is vital for long-term success. Using a restaurant startup and expansion analysis tool can help you plan for the expenses restaurant owners should expect when opening a new location.
You Two Should Meet brings together entrepreneurs from diverse industries for an intimate conversation on what it takes to start, run and grow a business.
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May 12, 2025 — 21 minby Vidya Rao
Jan 21, 2022 — 16 minChef Edgar Rico, a James Beard Award winner and TIME100 recipient, aims to transform the landscape of what Mexican-American cuisine can be by providing imaginative creations that are steeped in technique, history, and a maíz revolution. Chef Rico's love of food began at the age of 10 when he cooked his family's Thanksgiving meal. His culinary background is extensive — Craft (LA), Sqirl (LA), Son of a Gun (LA), Trois Mec (LA), and Pujol (Mexico City). Aside from his cooking chops, he's got a legendary whistle that can command a room's attention in mere seconds.
See all articles ->Known as the “NYC Acne Whisperer”, Sofie Pavitt is a pioneering skincare expert and licensed esthetician rethinking the way we care for problematic skin. After 15 years in the fashion industry, Pavitt found herself drawn to skincare, studying the detailed Korean beauty aisles in her downtime during regular work trips to Seoul. She’s since become the go-to facialist for high profile models, editors, and celebrities, including Zendaya and Lorde, specializing in concerns like cystic acne and lackluster skin. Sofie is dedicated to treating clients between her two namesake skincare studios, on Grand Street downtown NYC and in Williamsburg, Brooklyn, as well as at Center Aesthetic and Dermatology in Manhattan where she’s able to provide advanced facial services using the latest in micro needling and laser technology. In March 2023, the Sofie Pavitt Face skincare line was born with the ethos that fewer, better products, and proper education are the key to your best skin yet.
See all articles ->Kristen Hawley is a freelance journalist and founder of Expedite, an independent newsletter about restaurant technology and the future of hospitality. She doesn’t hate QR codes.
See all articles ->Paco de Leon is the author and illustrator of Finance for the People, and host of the podcast, Weird Finance. She is the founder of The Hell Yeah Group, a financial firm dedicated to inspiring creatives to engage with their personal and business finances and Hell Yeah, Bookkeeping, a bookkeeping agency for creative businesses. Her career experiences in small business consulting, financial planning, and wealth management have informed her financial philosophies. She is a TED speaker and her work has been published or featured in The New York Times, Bloomberg, PBS, TIME, Good Morning America on other publications, and on NPR. She lives in Los Angeles with her wife.
See all articles ->by Ryan Cole
Jul 18, 2025 — 4 min read